Legal & Transparency
Privacy Policy
Effective date: January 1, 2026 · Last updated: January 1, 2026
1. Who We Are
Sacred Hound is a luxury dog products retailer operating at sacredhound.com. We are committed to handling your personal information with care, honesty, and respect for your privacy. This policy explains what information we collect, how we use it, and the choices you have.
Questions? Reach us at info@sacredhound.com or through our Contact page.
2. Information We Collect
Information you provide:
- Name, email, phone, and shipping address when placing an order or creating an account
- Payment information — processed securely through Shopify Payments and never stored on our servers
- Messages submitted through our contact forms
- Dog names and photos submitted through the Incomplete List of Dog Names
- Email address when subscribing to our newsletter
Information collected automatically:
- Browser type, operating system, and device information
- IP address and approximate geographic location
- Pages visited, time on site, and referring URL
- Cookies and similar tracking technologies (see Section 6)
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, and communicate about them
- Provide customer support and respond to inquiries
- Send transactional emails related to your orders and account
- Send marketing emails if you have opted in — you may unsubscribe at any time
- Improve our site, products, and customer experience
- Detect and prevent fraud or other harmful activity
- Comply with legal obligations
We do not sell your personal information. We do not use your data to train AI models.
4. Sharing Your Information
We share your information only in limited circumstances:
- Service providers — Shopify, shipping carriers, and payment processors who are contractually obligated to protect your data
- Analytics — We may use aggregated, anonymized analytics to understand site usage
- Legal requirements — When required by law or to protect our rights and the safety of our customers
- Business transfers — In the event of a merger or acquisition, your data may transfer as part of that transaction
5. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Order records are kept for at least seven years for tax and accounting purposes. You may request deletion of your account and associated data at any time by contacting us.
6. Cookies
We use cookies to recognize your browser, remember your preferences, and understand how our site is used. You can control cookie settings through your browser. Disabling cookies may affect features like the shopping cart.
We do not use third-party advertising cookies or sell data to advertising networks.
7. Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion of your data
- Opt out of marketing communications at any time
- Lodge a complaint with a data protection authority
To exercise any of these rights, contact us at info@sacredhound.com.
8. Security
We take reasonable technical and organizational measures to protect your information. Our site uses HTTPS encryption. Payment processing is handled by PCI-compliant providers. No transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their data, please contact us and we will promptly delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top. Continued use of our site after changes constitutes your acceptance of the updated policy.
Contact
Questions about this policy? Reach us at info@sacredhound.com or visit our Contact page.